What exactly is Pay Per View Traffic? And how does it exactly help in promoting your business? To put it simply, it's a form of advertising generated through adware.
Now adware has made quite a bad reputation among Internet users, primarily due to the wrong assumption that it's the same as spyware. To shatter that misconception, let it be understood that adware is what some would call 'spyware gone good'. Why, you ask? That's because adware can only be displayed by the consent of the Internet user in the form of free or discounted software or programs the user has installed. Seeing these ads is the only price the users have to pay for getting the software free of charge. It's also not binding since they have the option to opt-out in case they get sick of having adware displayed in the future. So it's a fair deal, and knowing this, Pay Per View Traffic is a legitimate advertising strategy that can provide great opportunities for any Internet business owner to promote awareness of their products and services.
So How Does Pay Per View Advertising Work?
As has been mentioned, a user installs a software or online tool in the agreement that he is willing to receive advertisements. As an advertiser, you enlist in a PPV campaign and choose the keywords and websites to be used in your campaign. You become part of a PPV network that automatically displays your ads every time a user uses keywords and URL's that you have picked for your PPV campaign.
Your ads can appear in many different ways: pop-under, banner ads, and display advertising. Not a lot of people know what a "pop under" is. To better understand what it is, it's similar to a pop up ad, except that the pop up appears behind the current window you're viewing. So instead of seeing the advertisement on top of the page, you get to see it once you've closed or minimized the page instead. Now isn't that convenient?
How Is PPV Different From PPC?
PPV advertising should not be confused with PPC (Pay Per Click). As can be surmised from the terms, PPV advertising charges you money every time a user sees your ad, whereas PPC does this only when the user clicks on an ad.
The cost for PPV Advertising is perhaps the most telling advantage it has over PPC Advertising. You only get charged a cent for every instance that a user sees your advertisement. Just imagine, for a buck you would already have generated a hundred advertisements already! You can also direct traffic to your website according to country or region, same as PPC advertising.
The major drawback in using PPV advertising is that it has to contend with the popularity of search engines like Google and Yahoo. As a consequence, the success of PPV campaigns can be too dependent on the quality and volume of the online tools that generate PPC ads.
Pay Per View Is On The Rise
However, Pay Per View traffic has started to hit its stride since fierce competition in the PPC market caused the cost per click rates to go high. So far, PPC is trumping PPC on so many levels that it's certainly not a bad idea to start using it for your business ends.