For years, keywords have become the primary currency in directing traffic on the Internet. Bidding on the right set of keywords to increase your business site's online visibility is an art form every marketer has to master in order to stay abreast of the competition. The playing field, along with its winners and losers, has hinged on Adwords, Google's flagship advertising product and source of revenue, and continues to do so even now.
However, a new way of online advertising called Pay Per View Ads has come out of the woodwork. Considering the tough competition in the keyword wars, it comes as no surprise that many online marketers have turned to Pay Per View ads to bolster their online businesses. Many have reaped the rewards of that decision and a big chunk of them are still continuing to do so.
Why the fuss about Pay Per View marketing? And what exactly are its advantages over the tried and tested formula of increasing traffic through the PPC (Pay Per Click) model?
The answer can be summed up in two words: URL targeting. Unlike the PPC model, Pay Per View marketers can bid for URL's on top of keyword sets. It's advantageous for the simple fact that the PPV model is heading into battle with an extra limb. And when you add both elements (keywords and URLs) in targeting potential customers, advertising becomes much more efficient and powerful.
URL targeting also allows us more flexibility in reaching Internet users who might care for our ads. When someone goes to a particular website, be it through the typing of the URL or just clicking on it, one can suppose that the individual did so out of interest for the site's content. A PPV marketer who bid on that site based on its relevance to his niche will have his advert displayed to the Internet user who visited that site. In this process, the PPV marketer is banking on the Internet user's wants and needs to increase lead conversions.
You can even bid on the URL of a competitor. The advantage of this is that you can emphasize the advantages of your products over your competitors (not directly or you might get sued for slander). If an Internet user who is shopping for jewelry on the Internet goes to a particular site you bid on, only to see a better deal in a pop up advert, his attention will naturally go to the advert. Even if he's not sold on you at first, chances are he'll give it a look.
PPV marketing is in its infancy stages, a fact that you can definitely take advantage of. You get a big chunk of the pile, so to speak. If you get lucky, you might just find a relevant site that no one has thought of bidding on yet.
Pay Per View marketing, as an advertising model, is definitely on the rise. If you make good use of the URL targeting principles mentioned in this article, your Pay Per View traffic will increase.