Implementing traditional marketing strategies doesn’t attract customers on Facebook; it might rather backfire on you. An example of traditional marketing is ‘controlling’ your customers. Indulging in intelligent conversation with the Facebook members is a smart and productive strategy.
Follow the four pillars of Facebook marketing, which are:
- Communication
- Collaboration
- Education
- Entertainment
Intelligent communication is one that will assist you in generating revenue for your company and at the same time provide customer satisfaction and loyalty by implementing their suggestions.
Collaborating on Facebook can be for various purposes such as viz., projects, events, exchange files and ideas. While project collaboration happens within the organization, events and exchange idea collaboration can be moderated to include the customers.
This is a great place to build customer loyalty and brain storm for better product ideas.
An open event on Facebook is visible to everyone on the events page and anyone can
add themselves to the guest list. However, if you want guests by invite only, change the
event to ‘secret events’ category.
This is a great place to build customer loyalty and brain storm for better product ideas.
An open event on Facebook is visible to everyone on the events page and anyone can
add themselves to the guest list. However, if you want guests by invite only, change the
event to ‘secret events’ category.